ACC101

Cursuri Marketing Online

cursuri marketing online

FORMULAR INSCRIERE

Datele firmei sau nume, CNP si adresa.
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Pret
1500 lei
Durata
20 ore
Locatie
Stirbei Voda 4
Diploma
Da
Perioada
10 apr-12 iun
Trainer
Gabriela Ciocan

Cursurile de marketing online te invata cum sa transformi vizitatorii site-ului tau in cumparatori si cum sa atragi pe site mai multe persoane interesate de produsele si serviciile tale. Iti prezentam tehnicile de marketing online care functioneaza pentru proiectele pe care vrei sa le dezvolti, insight-uri pentru o buna strategie si cum sa folosesti practic uneltele specifice acestui domeniu

In cadrul cursului vei afla cum se realizeaza planul de marketing online, care sunt caile de crestere a traficului pe website cat si de imbunatatire a ratei de conversie, modalitatea in care marketingul online poate contribui la dezvoltarea unui business, care sunt mediile ce ofera suport pentru site ca el sa fie din ce in ce mai performant, care sunt uneltele de masurare si analizare a traficului, care este comportamentul vizitatorilor pe site cu scopul de a-l imbunatati, optimiza si nu in ultimul rand de a fideliza clientul.

Acest curs este pentru tine daca:

  • Doresti sa inceapi o cariera in marketing online
  • Esti sau doresti sa fi antreprenor
  • Lucreaza in acest domeniu

Informatiile pe care le veti obtine va ofera o imagine de ansamblu legata de activitatile, canalele necesare planificarii, implementarii si desfasurarii planului de marketing online.

Cand In perioada Program Numar total Ore Trainer
In fiecare miercuri 10 Aprilie – 12 Iunie 18:30 – 21:00 20 Gabriela Ciocan

Invata marketing online in mod practic si interactiv, primeste doar informatii testate de trainerii nostri specialisti cu multa experienta in domeniu. La sfarsitul cursurilor vei avea acces la resurse si grupul de suport.

FORMULAR INSCRIERE

Datele firmei sau nume, CNP si adresa.
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Despre trainer:

Trainerul cursului este Gabriela Ciocan,
Online Marketing Manager Gardenpedia,
specialist marketing online cu peste 7 ani experienta.

O parte din clientii pentru care a lucrat:

Formatul cursului:

Curs de grup locatie centrala Bucuresti
sau curs privat, online sau la sediul firmei

Pret si durata curs:

Pret 1750 lei, achitabili in 3 rate:
un avans de 600 de lei, si o rata de 600 de lei si una de 550 lei pe parcurs.
Discount 250 de lei la plata finala in cazul inscrierii early bird (cu cel putin o saptamana inainte) sau la plata totala in avans.
Durata 8 saptamani, in fiecare miercuri, de la 18:15 la 20:45.

Saptamana 1 - Primii pasi catre succesul online:

Obiectivele online

Construirea prezentei online

Diferenta dintre Marketing Traditional si Marketing Online

Instrumentele de promovare in mediul online

Achizitionarea unui domeniu

Site-urile si tipurile de obiective comerciale

Structura si design-ul site-ului

Gazduirea site-ului

Familiarizarea cu mediul digital

Comportamentul clientului potential in mediul online

Saptamana 2 - Promovare prin email marketing & marketing afiliat:

Notiuni de baza despre email marketing: cum construim liste de email folosite in campanii de promovare, cum sa vizam segmente de public in functie de interes, cum contruim relatii cu clientii

Design si Continut

Gestionarea de campanii reusite: A/B testing, landing page, masurarea rezultatelor

Provideri de email marketing

Exemplu practic – campanie email marketing

Gestionarea promovarii prin marketing afiliat

Saptamana 3 - SEO. Optimizarea pentru motoarele de cautare:

Stabilirea obiectivelor

Optimizarea on page

Optimizarea off page

Analiza si Iteratie

Tema 1

Saptamana 4 - Google Adwords (Ads) :

ntroducere in PPC

Setarea contului AdWords (Ads)

Beneficiile si caracteristicile platformei AdWords (Ads)

Crearea codului de tracking si de remarketing

Analiza competitiei: pe care concurenti trebuie sa ma concentrez

Tipuri de potrivire pentru cuvintele cheie

Research cuvinte cheie

Tema 2

Saptamana 5 - Crearea campaniei Google Search:

Reguli editoriale de scriere a anunturilor

Tipuri de anunturi

Variante de targetari: lingvistice si georgrafice

Tips&Tricks pentru pozitionari in partea de sus a paginii

Crearea campaniei Google Display, definirea audientei

Modalitati de targetari

Research website-uri

Dimensiuni si variante de bannere

Tema 3

Saptamana 6 - Publicitatea pe retelele de socializare:

Notiuni introductive: de ce trebuie sa fim acolo, care sunt retele potrivite pentru mine, dezvoltarea prezentei in retelele de socializare

Retelele sociale care ti se potrivesc

Stabilirea obiectivelor

Cum stabilesti prezenta pe retelele de socializare

Tema 4

Saptamana 7 - Monitorizarea campaniilor de promovare

Bazele si principiile necesare monitorizarii perfomantelor site-ului de prezentare/magazinului online si a canalelor din mediul digital care ajuta la cresterea vanzarilor/lead-urilor.

Saptamana 8 - Realizarea si implementarea planului de marketing online:

Componentele planului de marketing si stabilirea planificarii

Tipurile de obiectie pentru fiecare canal de promovare din zona digitala

Modele de planninguri, privind alocarea bugetelor de promovare pentru o monitorizare usoara

Stabilirea indicatorilor care se folosesc pentru urmarirea rezultatelor campaniilor pe fiecare canal in parte

Model de calendar editorial, privind planul unei campanii de promovare

Evaluare campanie online

Exercitiu practic