ACC101

Cursuri Google Ads

curs ppc

FORMULAR INSCRIERE

Datele firmei sau nume, CNP si adresa.
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Pret
1500 lei
Durata
20 ore
Locatie
Stirbei Voda 4
Diploma
Da
Perioada
16 apr - 25 iun
Trainer
Livia Pupaza

58% din populatia Romaniei are acces la internet, adica mai bine de 11 milioane de oameni petrec cel putin cateva ore pe saptamana cautand online raspunsuri, urmarind filmulete sau scriind e-mailuri. In tara noastra, Google este cel mai folosit motor de cautare, iar Youtube cel mai accesat website de video sharing, drept pentru care prezenta unui brand pe Google AdWords este obligatorie daca vrei sa fii acolo unde sunt si clientii tai.

Google Ads  / AdWords este un sistem complex de promovare online, pe care un specialist in Pay Per Click il poate folosi cu succes cu scopul cresterii vanzarilor sau a traficului pe site, a optimizarii ratei de conversie sau a scaderii costului de achizitie. Odata intelese algoritmul de functionare si tehnicile de optimizare, specialistul poate determina cu usurinta care sunt problemele si oportunitatile aparute in timpul desfasurarii campaniilor.

De ce sa te inscrii la acest training?

  • Vei intelege care sunt cei mai importanti factori in succesul promovarii online
  • Iti doresti sa administrezi campanii Google AdWords, fara frica de a pierde bani
  • Vei crea campanii si vei urmari in timp real statisticile din platforma
  • Vei folosi tehnici avansate de optimizare si de creare a campaniilor
  • Vei invata cum sa cresti profitabilitatea si sa scazi costurile de promovare
  • La sfarsitului trainingului, vei fi pregatit pentru certificarea oficiala Google AdWords
  • Vrei sa intelegi ce presupune munca unui specialist PPC si poate sa urmezi o astfel de cariera

Pentru participarea la trainingul intensiv AdWords se cer:

Cunostinte bune operare calculator.
Este necesara cunoasterea limbii engleze la nivel minim pentru intelegerea usoara a termenilor.
Nu se cere experienta anterioara in crearea de campanii AdWords

Cand In perioada Program Numar total Ore Trainer
In fiecare marti 16 Aprilie – 25 Iunie 2019 18:00 – 20:30 20 Livia Pupaza

Invata Google Ads / AdWords in mod practic si interactiv, primeste doar informatii testate de trainerii nostri specialisti cu multa experienta in domeniu. La sfarsitul cursurilor vei avea acces la resurse si grupul de suport.

FORMULAR INSCRIERE

Datele firmei sau nume, CNP si adresa.
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Despre Trainer:

Trainerul cursului este Livia Pupaza,  specialist cu experienta in administrarea campaniilor PPC.

Specialist Online Marketing AdLemonade Agency – 2017 – Prezent
Online Marketing Manager WatchShop.ro – 2012-2017
Experienta hands-on de peste 6 ani in e-commerce, in promovarea de produse si servicii in Google Ads si Social Media Ads pentru diferite tipuri de business-uri.
A lucrat pentru branduri precum: Catena, Chocolissimo Romania, Entersoft, Ciel Accounting dar si pentru clienti internationali.

Structura cursului:

Cursul este format din 8 module cu durata de 2.5 ore fiecare, sedintele fiind raspandite pe durata a 8 saptamani. Sedintele au loc in fiecare marti, in intervalul orar 18:00 la 20:30.

Pentru o mai buna intelegere a campaniilor si a procesului de optimizare, se recomanda alocarea sumei de 50-100 lei pentru testarea propriu-zisa a campaniilor desfasurate in saptamanile de curs.

De asemenea, este recomandat ca fiecare cursant sa isi aleaga de la inceput un website pe care sa lucreze pana la finalul cursului. Dupa fiecare curs, va exista o tema practica si un material de citit din suportul de curs pentru examenul Google AdWords.

Pret si durata curs:

Pret 1750 lei, achitabili in 3 rate:
un avans de 600 de lei, si o rata de 600 de lei si una de 550 lei pe parcurs.
Discount 250 de lei la plata finala in cazul inscrierii early bird (cu cel putin o saptamana inainte) sau la plata totala in avans.

Modul 1 - Before we start

Definirea obiectivelor de business

Cunoasterea publicului tinta

Google Ads in mixul de marketing

Analiza website-ului – exemple de user experience

Psihologia utilizatorului si buying funnel

Alegerea KPI – ilor

Instrumente de research

Modalitati de taxare ale Google

Material de citit

Modul 2 - Setarea corecta a contului Google AdWords

Crearea contului Google AdWords

Descrierea platformei AdWords

Introducerea datelor de facturare

Crearea si legarea contului de Google Analytics

Descrierea platformei Google Analytics. Setari de baza

Crearea codului de tracking & verificarea lui. Setarea obiectivelor/conversiilor

Google Search versus Google Display Network

Tema + Material de citit

Modul 3 - Google Search

Etapele procesului de cumparare – buying funnel

Structura unei campanii

Tipuri de cuvinte cheie

Research cuvinte cheie. Keyword Planner versus 3rd party tools

Gruparea cuvintelor cheie

Cuvinte cheie negative

Crearea Reclamelor Potrivite

Crearea campaniei Google Search

Tema + Material de citit

Modul 4 - Optimizarea campaniei Google Search

Extensii de reclama

Scorul de calitate

A/B testing

Analiza indicatorilor website-ului

Strategii de optimizare a traficului si a costului

Tipuri de bidding

Tema + Material de citit

Modul 5 - Google Display Network

Definirea audientei

Tipuri de targetari

CPC versus CPV

Crearea reclamelor. Dimensiuni & exemple de bannere

Tema + Material de citit

Modul 6 - Optimizarea Campaniei de Display. Procesul de remarketing

A/B testing

Analiza perfomantei targetarilor

Strategii optimizare

Ce este remarketingul. Crearea listelor de remarketing

Crearea campaniei de remarketing & reclame targetate pe fiecare audienta

Dynamic remarketing

Smart Display

Tema + Material de citit

Modul 7 - Alte tipuri de campanii & concluzii

Analiza KPI. Concluzii

Campaniile dinamice. Google keyword insertion

Campaniile RLSA

Campaniile video si CPV

Campaniile de Gmail

Folosirea programului Google AdWords Editor (optional)

Tema + Material de citit

Modul 8 - Pregatire pentru examenul de certificare Google Ads

Pregatire pentru examenul de certificare Google Ads