ACC101

Cursuri Social Media

curs social media
FORMULAR INSCRIERE
Datele firmei sau nume, CNP si adresa.
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Pret
2400
Durata
15 ore
Locatie
Stirbei Voda 4
Diploma
Da
Perioada
26oct-30nov 2023
Trainer
Silvia Palasca

Vrei sa creezi o legatura intre tine si clientii tai? Cursurile noastre de Social Media te vor invata ce trebuie sa faci pentru a fi prezent pe toate marile retele sociale din tara, dar si cum le poti folosi in avantajul tau.

In timpul cursului vei vedea live ce inseamna sa iti creezi o relatie cu clientii tai pe retelele sociale si vei face practica in aceasta directie. Iti vom prezenta pasii pe care trebuie sa ii urmezi pentru a fi prezent langa cei interesati de afacerea ta si ce trebuie sa faci pentru a porni o conversatie cu acestia. Ai ajuns deja in acest stadiu? Nici o problema deoarece iti vom arata si cum trebuie continuata aceasta conversatie pentru a fi atat in folosul tau, cat si in folosul clientilor tai.

Formatul cursului

  • Curs de grup locatie centrala Bucuresti
  • Curs privat, online sau la sediul firmei

Pentru participarea la trainingul intensiv de Social Media se cer:

Cunostinte bune operare calculator.
Este necesara cunoasterea limbii engleze la nivel minim pentru intelegerea usoara a termenilor.
Nu se cere experienta anterioara in crearea de campanii Social Media

Durata De pe Numar total Ore Locatie Trainer
18:00 – 20:30 26 Oct – 30 Nov 2023 15 Evolve Silvia Palasca

Invata Social Media in mod practic si interactiv, primeste doar informatii testate de trainerii nostri specialisti cu multa experienta in domeniu. La sfarsitul cursurilor vei avea acces la resurse si grupul de suport.

FORMULAR INSCRIERE
Datele firmei sau nume, CNP si adresa.
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Despre Trainer:

Silvia Palașcă
Fondator SVP Solutions Web – Agentie de marketing digital – 2016 – Prezent
Experienta hands-on de peste 7 ani in e-commerce, creare de magazine online, promovarea de produse si servicii in Google Ads si Social Media Ads pentru diferite tipuri de business-uri. Aduce o abordare 360 de grade asupra mediului online cu focus pe strategia de business.
Nu ii este teama sa creasca branduri de la 0. Pasionata de vinuri, de aceea majoritatea brandurilor din portofoliu sunt din zona HoReCa.
Portofoliul include: Asociatia Dealu Mare, Aurelia Visnescu, Viile Metamorfosis, Asociatia Pro BCA, dar si pentru clienti internationali.
Poveste de succes – Evadare in Dealu Mare
Event de turism viticol la cramele din Dealu Mare pornit in pandemie (prima editie 2020) prin care cramele sa se promoveze in contextul scaderii vanzarilor cu 30-90% pe sectorul HoReCa. Singurul canal de promovare a fost cel digital, s-a folosit un mix de instrumente (Google Ads, Facebook Ads, parteneriate cu bloggeri, continut organic pe platformele social media).
Prima editie a evenimentului a avut 250 de bilete vandute, urmatoarele 500, respectiv 580. Bugetul de publicitate a fost 1400 RON in primul an si 3000 in urmatorii.

 

Structura cursului:

In cadrul cursului vei afla informatii despre cum sa folosesti social media pentru a iti indeplini obiectivele. Vom mentiona cateva din lucrurile ce se vor invata:

Facebook

La ce este bun Facebook pentru business

Ce si cum sa postezi, cum sa interactionezi cu urmaritorii

Cum poti urmari numarul de clickuri pe fiecare post

Interpretarea datelor din Facebook Analytics

Crearea si administrarea de reclame eficiente Facebook Ads

Studii de caz

Twitter

De ce este important

La ce este bun pentru business

Ce si cum sa postezi, cum se folosesc hashtagurile

Reclamele pe Twitter – Sponsored Tweets

Studii de caz

Linkedin

De ce este important si cum il poti folosi pentru afacerea ta

Cum iti creezi cont pentru business, cum iti adaugi detaliile, poza, cum te conectezi cu alte persoane

Cum interactioneaza clientul cu tine si cum interactionezi tu cu clientul

Linkedin ads

Pinterest

De ce este important si cum il poti folosi pentru business

Cum iti creezi pagina de brand, cum iti faci verifici site-ul

Cum se posteaza, cum se organizeaza board-urile, cum punem linkuri catre site

Cum sa interactionezi cu urmaritorii

Pinterest Analytics

Pinterest Ads

Studii de caz

Se vor prezenta insa informatii avansate si despre:

Tumblr

Youtube

Google+

Social bookmarking

Instagram

Foursquare

Trilulilu

TPU

Bloguri

Alte canale social media

La sfarsitul cursului vei stii toate dedesubturile retelelor sociale majore din Romania, dar si cum trebuie folosite acestea pentru a iti duce businessul mai departe. Vei putea interpreta rapoartele oferite de acestea pentru a iti intelege mai bine publicul tinta si pentru a iti transforma cat mai multi vizitatori in cumparatori.