ACC101

Curs Vanzari

cursuri marketing online
FORMULAR INSCRIERE
Datele firmei sau nume, CNP si adresa.
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
Pret
1500 lei
Durata
15 ore
Locatie
Stirbei Voda 4
Diploma
Da
Perioada
11 mar-15 apr
Trainer
Gabriela Ciocan

Obtineti mai multe vanzari si cresteti conversiile pentru afacerea dvs. Cursul va va ajuta sa intelegeti ce puteti face psihologic, vizual, tehnic pentru a incuraja publicul dvs. sa cumpere ceea ce vindeti si sa indepliniti celelalte obiective ale afacerii.

Cei mai multi dintre noi ne temem sa sunam sau sa trimitem emailuri persoanelor pe care nu le cunoastem si evitam cu orice pret negocierile. Cele mai importante temeri ale oamenilor de afaceri sunt sa negocieze pretul si sa faca fata obiectiilor. Cu toate acestea, acestea sunt situatiile care pot determina profitul si succesul unei afaceri.

Vestea buna este ca puteti! La acest curs, va oferim cadrul dovedit si toate instrumentele testate care va vor ajuta sa atrageti leaduri si clienti, fara a fi nevoiti sa fiti prea insistenti.

Clientii vor veni singuri si abia vor astepta sa lucreze cu dvs.! Folosind o combinatie puternica de psihologie, de marketing si tehnici persuasive, veti reusi sa gestionati persoanele dificile si sa raspundeti usor celor mai comune obiectii pe care le au oamenii. Fie ca vorbim de potentiali clienti, parteneri strategici, investitori sau presa.

Acest curs este destinat proprietarilor de afaceri, marketerilor, vanzatorilor, oricaror persoane al caror rol este acela de a castiga noi clienți si de a incheia negocieri.

Informatiile pe care le veti obtine va ofera o imagine de ansamblu legata de activitatile, canalele necesare planificarii, implementarii si desfasurarii planului de marketing online.

Cand In perioada Program Numar total Ore Trainer
In fiecare miercuri 11 mar – 15 apr  2020 18:15 – 20:45 15 Gabriela Ciocan

Invata marketing online in mod practic si interactiv, primeste doar informatii testate de trainerii nostri specialisti cu multa experienta in domeniu. La sfarsitul cursurilor vei avea acces la resurse si grupul de suport.

FORMULAR INSCRIERE
Datele firmei sau nume, CNP si adresa.
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

Despre trainer:

Trainerul cursului este Gabriela Ciocan,
Online Marketing Manager Gardenpedia,
specialist marketing online cu peste 7 ani experienta.

O parte din clientii pentru care a lucrat:

Formatul cursului:

Curs de grup locatie centrala Bucuresti
sau curs privat, online sau la sediul firmei

Pret si durata curs:

Pret 1750 lei, achitabili in 3 rate:
un avans de 600 de lei, si o rata de 600 de lei si una de 550 lei pe parcurs.
Discount 250 de lei la plata finala in cazul inscrierii early bird (cu cel putin o saptamana inainte) sau la plata totala in avans.
Durata 8 saptamani, in fiecare miercuri, de la 18:15 la 20:45.

Saptamana 1 - Primii pasi catre succesul online:

Obiectivele online

Construirea prezentei online

Diferenta dintre Marketing Traditional si Marketing Online

Instrumentele de promovare in mediul online

Achizitionarea unui domeniu

Site-urile si tipurile de obiective comerciale

Structura si design-ul site-ului

Gazduirea site-ului

Familiarizarea cu mediul digital

Comportamentul clientului potential in mediul online

Saptamana 2 - Promovare prin email marketing & marketing afiliat:

Notiuni de baza despre email marketing: cum construim liste de email folosite in campanii de promovare, cum sa vizam segmente de public in functie de interes, cum contruim relatii cu clientii

Design si Continut

Gestionarea de campanii reusite: A/B testing, landing page, masurarea rezultatelor

Provideri de email marketing

Exemplu practic – campanie email marketing

Gestionarea promovarii prin marketing afiliat

Saptamana 3 - SEO. Optimizarea pentru motoarele de cautare:

Stabilirea obiectivelor

Optimizarea on page

Optimizarea off page

Analiza si Iteratie

Tema 1

Saptamana 4 - Google Adwords (Ads) :

ntroducere in PPC

Setarea contului AdWords (Ads)

Beneficiile si caracteristicile platformei AdWords (Ads)

Crearea codului de tracking si de remarketing

Analiza competitiei: pe care concurenti trebuie sa ma concentrez

Tipuri de potrivire pentru cuvintele cheie

Research cuvinte cheie

Tema 2

Saptamana 5 - Crearea campaniei Google Search:

Reguli editoriale de scriere a anunturilor

Tipuri de anunturi

Variante de targetari: lingvistice si georgrafice

Tips&Tricks pentru pozitionari in partea de sus a paginii

Crearea campaniei Google Display, definirea audientei

Modalitati de targetari

Research website-uri

Dimensiuni si variante de bannere

Tema 3

Saptamana 6 - Publicitatea pe retelele de socializare:

Notiuni introductive: de ce trebuie sa fim acolo, care sunt retele potrivite pentru mine, dezvoltarea prezentei in retelele de socializare

Retelele sociale care ti se potrivesc

Stabilirea obiectivelor

Cum stabilesti prezenta pe retelele de socializare

Tema 4

Saptamana 7 - Monitorizarea campaniilor de promovare

Bazele si principiile necesare monitorizarii perfomantelor site-ului de prezentare/magazinului online si a canalelor din mediul digital care ajuta la cresterea vanzarilor/lead-urilor.

Saptamana 8 - Realizarea si implementarea planului de marketing online:

Componentele planului de marketing si stabilirea planificarii

Tipurile de obiectie pentru fiecare canal de promovare din zona digitala

Modele de planninguri, privind alocarea bugetelor de promovare pentru o monitorizare usoara

Stabilirea indicatorilor care se folosesc pentru urmarirea rezultatelor campaniilor pe fiecare canal in parte

Model de calendar editorial, privind planul unei campanii de promovare

Evaluare campanie online

Exercitiu practic